The Course in Entrepreneurship

Learn how ideas, opportunities, and businesses are actually built.

Not just the polished steps people share after they have succeeded.

Most entrepreneurship courses give you the simplified version: identify an idea, create an offer, market it, and make a sale.

But real entrepreneurship does not happen in four clean steps.

Between the idea and the outcome are dozens of decisions, setbacks, questions, experiments, and adjustments that most programs never explain. That is where people usually become overwhelmed, lose confidence, or stop building.

The messy middle Two paths from idea to sale. The top shows the four clean steps most programs teach. The bottom shows the same journey with real decisions, pivots, and setbacks along the way. What everyone shows you Idea Offer Market Sale What actually happens pivot setback Idea Sale

The Course in Entrepreneurship helps you develop the skills you need to create Agency and opportunities.

Learn how to understand yourself, recognize opportunities, test ideas, solve problems, create value, respond to feedback, and keep moving when the path is not obvious.

This is not entrepreneurship taught from theory, trends, or social media sound bites. It is built on more than a decade of educational development and decades of real-world entrepreneurial experience from the Learn to Start team.

Don't just learn what to do. Learn what happens when it does not work the first time, and how to determine what to do next.

Watch a full session

This is Definition of Entrepreneurship, in full.

24 tasks. 3 levels.

Here is everything you will build.

  • Task 1: Create Your Individual Value Proposition
  • Task 2: Create Your I Am Video
  • Task 3: Evaluate Your Mindset and Skill Set
  • Task 4: Build Your Team and Find Your Mentor

Learn

  • Task 5: Identify a Problem Worth Solving, Assumptions, and Market Trends
  • Task 6: Conduct an Industry Analysis

Develop

  • Task 7: Create Your Startup's Value Proposition
  • Task 8: Conduct Market Validation for Your Startup's Value Proposition
  • Task 9: Develop Your Startup's Business Model
  • Task 10: Write Your Startup's Concept Plan

Brand

  • Task 11: Create Your Startup's Brand Charter
  • Task 12: Create Your Startup's Brand Vehicles
  • Task 13: Conduct Focus Groups
  • Task 14: Create Your Startup's Marketing Plan

Start

  • Task 15: Create Your Startup's Business Development Management Map
  • Task 16: Test the Sustainability of Your Startup
  • Task 17: Write Your Startup's Business Plan
  • Task 18: Test the Efficiency of Your Startup
  • Task 19: Create Your Startup's Financial Plan
  • Task 20: Test the Potential Profitability of Your Startup
  • Task 21: Write the Executive Summary of Your Startup's Business Plan
  • Task 22: Create Your Startup's Brand Introductory Video
  • Task 23: Create Your Final I Am Video
  • Task 24: Build Your Startup's Final Pitch

A look at some reflections

The questions that help you think, not just remember.

What are your opportunities for growth?

Look at your previous reflection in which you answered the question "what can you do" by identifying and explaining the skills you have. What openings do you have for development of stronger skills or a more diverse set of skills? Explain your opportunities for growth.

What are your passions and values?

Do you know what excites and inspires you? Can you articulate it with language consistent with the language you have been developing for your personal brand? Can you identify convictions that guide you, and articulate them in a way that resonates with a future audience?

How have your behaviors influenced companies in the marketplace?

In what ways have you seen your own story in the stories of the companies you are a customer of? Analyze your own behaviors as a consumer.

Have you moved from your original position on the spectrum of risk?

Do you believe in yourself to the extent that you are capable of being a risk-taker?

Ready to build the part nobody else teaches?

Learn how to think entrepreneurially, then prove you can do it.

14 days free. Then $24/month. Cancel anytime.